Case Study: Timbuk2 achieves a modern mobile-first ecommerce experience with Pivot

Timbuk2 launches a mobile-first Shopify Plus redesign with Pivot

Timbuk2, a bag manufacturer founded in San Francisco, needed to deploy a new direct-to-consumer Shopify Plus site. Their challenge was to incorporate a fresh design using a mobile-first approach and provide a compelling custom experience for customers. To achieve this, they hired the vendor PIVOT for a complete site redesign and development of a new custom Shopify theme.

PIVOT implemented a new Shopify Plus site for Timbuk2, developing several custom functions. These included a custom app for Gorgias integration to streamline repair and warranty workflows, an integrated product customizer, and custom navigation logic for corporate sales. Following the successful U.S. launch, PIVOT also migrated the new theme to Timbuk2's Canadian site to create a universal customer experience.

Timbuk2