Case Study: Summer Fridays enhances Shopify Plus UX and clean beauty shopping with Pivot

Summer Fridays launches a new Shopify Plus store in a swift, smooth redesign with Pivot

Summer Fridays, a skincare brand founded by beauty influencers, contacted PIVOT to redesign their Shopify Plus online store. Their challenge was to create a custom-built theme that aligned with their "dreamy escape" aesthetic while also improving the site's user experience, interface, and back-end functionality.

PIVOT designed and developed a new Shopify Plus store with a modular aesthetic, seamlessly incorporating the brand's existing photography and video. The solution included enhanced navigation with specific shopping filters and the integration of key applications: Yotpo for a new rewards program and ReCharge for a subscription service. This provided a more user-friendly and customized shopping experience for Summer Fridays' customers.

Summer Fridays