Case Study: Mother Science launches a custom Shopify Plus theme with Pivot

Mother Science launches a custom Shopify Plus theme with Pivot

Mother Science, a biotech beauty startup launching with a single hero product, sought a Shopify Plus partner to build a custom theme that would effectively convey its brand identity and educate customers on the efficacy of its novel ingredient, Malassezin. The challenge was to create a visually appealing and seamless user experience to attract and convert new customers for their brand PIVOT was hired to design, develop, and deploy this solution.

PIVOT designed and developed a custom Shopify Plus theme with a mobile-first approach, leveraging UI/UX best practices to educate visitors on the product's science and showcase clinical results. The purpose-built theme enabled a seamless flow from browsing to checkout. The solution utilized notable apps including Okendo for reviews, Klaviyo for marketing automation, and Recharge for subscriptions. PIVOT successfully launched the site to capture the brand's innovative science.

Mother Science