Case Study: mnml scales content-driven ecommerce with PIVOT

mnml scales co-branded drops and campaign assets with Pivot

mnml is a Los Angeles-based direct-to-consumer streetwear brand that faced challenges scaling its creative output on its Shopify storefront. As the brand grew, its site lacked the infrastructure to cohesively support its high volume of unique collections and co-branded releases, restricting product discovery and requiring heavy manual workarounds. PIVOT was engaged to transform this ecommerce experience into a modular, scalable system.

PIVOT designed a flexible, minimal UI framework that acts as a canvas for evolving content, embedding campaign assets throughout the entire shopping journey to drive conversions. They developed a system for launching custom microsites for co-branded drops and introduced a dynamic collection architecture with cross-linking to improve product discovery. This solution allowed mnml to operate at the speed its business demands, supporting high volumes of creative within a scalable foundation built for growth.

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