Pivot
22 Case Studies
A Pivot Case Study
Bulletproof, a nutrition company known for products like Bulletproof Coffee, wanted to create a dynamic and interactive landing page for their new product, Bulletproof Greens. Their challenge was to build a page that provided more interactive education about the product's nutritional facts and benefits than a traditional product detail page. They worked with their Shopify Plus Partner agency, PIVOT, to execute this design.
PIVOT developed a custom landing page with interactive features like video headers, an "Inside the Scoop" scrolly-telling feature, and comparative graphics. The solution prioritized ADA accessibility and high performance, utilizing modern frontend code and the Vue.js library to create a smooth user experience that educates customers on the product's 35 ingredients. The vendor, PIVOT, successfully launched the page to showcase the new wellness supplement.