Case Study: Bad Dad Brewing Co achieves 300% sales growth with Pivot Marketing branding

Bad Dad Brewing Co boosts sales 300% in year one with Pivot Marketing

Bad Dad Brewing Co, a small-town brewery, had a vision to build a relatable brand story around fallible, lovable fathers but needed help to fully realize this theme across its marketing. They partnered with Pivot Marketing for a comprehensive branding campaign.

Pivot Marketing developed a full campaign that ran with the dad joke theme across all brand touchpoints, from beer names and packaging to koozies and earned media. This strategy resonated powerfully with consumers, resulting in a 300% jump in sales within the first year of the campaign.

Bad Dad Brewing Co