Case Study: Top 3 Global Pharmaceutical Company boosts HCP engagement with Pitcher

Top 3 global Pharmaceutical Company - Customer Case Study

A Top 3 global Pharmaceutical Company was seeing declining adoption of its self-guided detailing platform and falling visits to its professional medical portal. The existing solution was outdated, inflexible, and unable to deliver modern interactive content across both mobile devices and desktops, while also needing tighter integration with CRM, content, regulatory, and analytics systems. Pitcher was brought in with its PITCHER CONNECT ePLAYER to address these issues.

Pitcher implemented PITCHER CONNECT ePLAYER as an out-of-the-box solution integrated with the company’s global professional portal, supporting multiple browsers, devices, media formats, responsive design, and required safety and regulatory content. The rollout was completed in 12 weeks and approved ahead of schedule, with traffic and customer satisfaction rising significantly afterward. Pitcher also enabled deeper analytics, CRM connectivity, easier content management, and reuse of legacy content, and the solution was ultimately deployed in over 40 markets and 20 languages, reversing the decline in visitors.