Case Study: a global publishing powerhouse subsidiary boosts sales efficiency and revenue with Pitcher

Publisher’s Selling Process drives 100% sales rep adoption with Pitcher

A global publishing powerhouse subsidiary was facing significant challenges with its PDF-driven selling process. Their sales reps were burdened by time-consuming manual pre-call planning, an overwhelming product catalog, and lackluster customer engagement materials. These obstacles were impeding productivity and limiting revenue growth. To overcome this, they partnered with Pitcher to digitally transform their sales operations.

The Pitcher solution provided a single, intuitive application that integrated with key backend systems. It automated pre-call planning, generated AI-powered digital pitch books, and enabled real-time order submission. This transformation led to a 100% adoption rate, a dramatic increase in daily customer engagements per rep, and streamlined access to a catalog of 100,000 publications. Since implementing Pitcher, the company has consistently increased daily orders and achieved measurably improved revenue.

Publisher’s Selling Process