Case Study: Sensis achieves personalized, collaborative selling with Pitcher

Multichannel marketing for SENSIS the best of face-to-face and remote selling to engage customers through insights

Sensis, the Australian advertising and directories business, needed a better way to give customers a personalized sales experience across both field and telesales teams. Their reps were working with generic information, lacked up-to-date customer context, and often couldn’t access or update CRM data until they returned to the office. Sensis turned to Pitcher and its interactive sales enablement tools to support more tailored, consistent selling.

Pitcher implemented Pitcher Connect, along with integrated Pitcher Impact and Connect capabilities, to create a unified, dynamic selling platform with CRM-connected content for both remote and face-to-face interactions. The rollout enabled reps to pick up presentations midstream across teams, improved documentation of every interaction, and helped Sensis reduce lost sales while increasing opportunity value and closing rates. Within three months, Sensis saw a 125% increase in closing sales and, within one month of launch, stopped five clients from cancelling their contracts.

Sensis