Case Study: MSD International CTC boosts sales and streamlines order management with Pitcher

MSD International CTC - Customer Case Study

MSD International CTC partnered with **Pitcher** to improve commercial trade channel operations across emerging markets. The company needed a way to centrally manage local sales initiatives, reduce errors from manual order entry, and connect field sales directly to its ERP system. Their sales reps also needed a mobile solution for eDetailing, order collection, returns, rebate calculations, stock inventory, and product presentations, using Pitcher Impact and Pitcher Sales.

**Pitcher** implemented a two-stage rollout across 10+ markets in less than four months, deploying Pitcher Impact, Admin, Insight, and Sales, along with custom UI elements and integration with RoamBI for unified offline analytics. The result was a dramatic boost in sales performance, faster order turnaround, fewer delivery errors, and higher pharmacy satisfaction. In the first month alone, transfer order value tripled versus the same period the prior year, and year-one transfer orders increased by 150%.

MSD International CTC