Case Study: Müller streamlines retail execution with Pitcher

Molkerei Alois Müller GmbH & Co. KG massively simplifies field force execution and increases the effectiveness of its retail execution with Pitcher

Molkerei Alois Müller GmbH & Co. KG, part of the Unternehmensgruppe Theo Müller, needed a modern way to support its field force and retail execution. Before working with Pitcher, the team relied on paper-based reports and a static system that could not adequately handle store checks, customer engagement, feedback, or reporting, leaving processes slow, manual, and hard to track.

Pitcher implemented a fully customized mobile solution integrated with Salesforce, giving Müller offline access to CRM, workflows, content, analytics, and reporting. The result was 100% rep adoption within three months, onboarding in just two days, and a 90% reduction in printed sales collateral, while improving customer engagement, visibility, and efficiency across field execution.

Müller

Stefan Piesker

Head of Sales & Marketing