Case Study: Largest Pharmaceutical Manufacturing Company increases HCP engagement and cuts print costs with Pitcher

Largest Pharmaceutical Manufacturers - Customer Case Study

The Largest Pharmaceutical Manufacturing Company, one of the largest pharmaceutical manufacturers in the Middle East with global operations, needed a better way to support its commercial teams. Before Pitcher, the company relied on disconnected systems, had no sales enablement suite, struggled with expensive printed collateral, lacked offline field-force capabilities, and used a slow, manual ordering process.

Pitcher implemented its Super App to integrate with the company’s existing Oracle CRM and digitize content management, field execution, ordering, and sample tracking. The results included 50–100% longer HCP meetings, around 70% lower printing costs, 45 minutes saved per rep per day, real-time visibility into field activities, and a 19% increase in marketing team productivity.