Case Study: Largest Pets and Livestock Medicines and Vaccinations Production Company improves global sales force effectiveness with Pitcher

Largest Pets and Livestock Medicines and Vaccinations Production Company - Customer Case Study

The world’s largest producer of medicines and vaccinations for pets and livestock needed to rebuild its commercial operations after spinning off as an independent public company. With more than 4,000 sales, operations, and marketing users across 52 countries, the company faced fragmented sales processes across 38 CRM platforms, no common global standards, and limited offline access for field reps. Pitcher, integrated with Salesforce, was selected as the global sales force enablement and eDetailing solution.

Pitcher enabled a worldwide rollout across the Americas, EMEA, and Asia Pacific, supporting field teams in over 120 countries and more than 3,100 sales representatives. The solution improved field force effectiveness, reduced time spent on planning and reporting, and made customer interactions more engaging and responsive. Within 18 months, the company logged over 400,000 sales calls and managed more than 300,000 accounts and contacts on the Pitcher platform.