Case Study: IBSA boosts sales performance and customer engagement with Pitcher

IBSA boosts its sales performance and drives customer engagement through insights

IBSA, a leading owner-managed pharmaceutical company in Switzerland, needed a more efficient way to support its field sales teams and improve HCP visits. Working with Pitcher, it adopted the Pitcher Super App as a single-device, single-app sales enablement and e-detailing platform to replace fragmented tools and deliver faster, more effective digital presentations.

Pitcher helped IBSA centralize sales activities, capture detailed insights from face-to-face and remote interactions, and integrate offline access to CRM data. The results included 50–100% longer and higher-quality meetings, over 70% lower printing costs, 45 minutes of daily time savings per rep, real-time reporting instead of a two-day delay, and a 19% boost in marketing productivity.

IBSA

Malesa Sidjanski

Head of Swiss Business Operations