Case Study: FrieslandCampina reduces sales aid release cycles by 60% with Pitcher

FrieslandCampina reduces release cycles for new sales aids by 60% and closes the marketing loop

FrieslandCampina, one of the world’s top dairy corporations with operations across 28 countries, needed a better way to track samples, understand spending per customer, and gain visibility into sales rep performance. With content created centrally and adapted locally, the company also faced slow localisation and limited feedback on how materials were being used. Pitcher helped address these challenges with a sales presentation and Closed Loop Marketing (CLM) approach.

Pitcher first piloted the solution in LatAm in less than a month, then rolled it out across APAC in more than 10 countries and local languages, with clusters formed around content synergies and on-site training camps. The rollout also gained distributor buy-in through a cost-sharing model, since multiple brands could be managed on the same devices and platform. As a result, FrieslandCampina reduced release cycles for new sales aids by 60% and gained detailed analytics on content usage, customer perception, and sales effectiveness.

FrieslandCampina