Case Study: European Beverage Manufacturing Company boosts sales and audit efficiency with Pitcher

European Beverage Manufacturer - Customer Case Study

European Beverage Manufacturing Company worked with Pitcher to replace an end-of-life on-premise SAP CRM system used by field teams on notebooks. The legacy process was costly, slow, and limited in the amount of shelf data and competitor information reps could capture during store visits, while also making it difficult to present useful audit results or support customer engagement with marketing materials.

Pitcher implemented a SaaS-based mobile retail execution solution for tablets, starting in Germany and going live in three months. The solution streamlined category audits, store audits, and planogram checks, enabled offline use in-store, improved assortment management, and added store scoring gamification. As a result, the company increased audit data collection, used visual planograms more regularly, expanded competitor checks, improved fact-based discussions with store managers, and saw an immediate positive impact on sales and user adoption.