Case Study: Fujirebio achieves flexible, integrated sales enablement with Pitcher

Biotech company Fujirebio moves to Pitcher for flexible and customized mobile knowledge-sharing, field sales and marketing enablement based on strong integration with backend CRM and central content distribution platform

Fujirebio, a global biotechnology and in-vitro diagnostics company, needed a better way to distribute the latest sales and marketing content to field teams and distributors. After five years on Showpad, the company looked for a more flexible mobile sales enablement platform with deeper Salesforce CRM integration, centralized content delivery from Microsoft SharePoint 365, offline access, and support for a large, multilingual mix of resources across disease areas and formats.

Pitcher implemented a fully customized mobile sales and content management solution for Fujirebio, rolled out in 10 countries across Europe and Latin America. With Pitcher, Fujirebio achieved deep integration with Salesforce and SharePoint 365, eliminated repeated content duplication, improved tracking of content usage, and gave field teams easy offline access to up-to-date materials. The result was fast onboarding, high adoption, and a scalable platform that supports consistent, relevant customer engagement.

Fujirebio

Christian Lindknud

Senior Global Business Manager