Pitcher
21 Case Studies
Case Study: Ferrero Hazelnut Company achieves faster hazelnut traceability and better farmer engagement with Pitcher
A Pitcher Case Study
All In One Sales Enablement for Ferrero Hazelnut Company
Ferrero Hazelnut Company (HCo), through its Ferrero Precious Agriculture Program (FPAP), needed a better way to engage hazelnut farmers and improve traceability across a highly complex supply chain. The team struggled with outdated, hard-copy, non-personalized agronomic information and limited ability to quickly prove value to farmers in the field. Pitcher’s sales enablement platform was brought in to help agronomists and reps deliver more relevant, real-time conversations and support supplier engagement.
Pitcher implemented an all-in-one, mobile-friendly solution that enabled real-time content, visit planning, coaching, and data collection, allowing FPAP to “discover, replicate, and automate” better farmer interactions. The result was faster onboarding, improved farmer trust, reduced hard-copy costs, and more effective supply-chain monitoring and traceability. According to the case study, the turnaround took around three months, and Pitcher helped FPAP reach more farmers in less time, improve productivity, and strengthen ROI.
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