Case Study: MaRS Discovery District achieves faster, data-driven startup insights with PitchBook

MaRS Discovery District boosts Capital Insights requests by over 40% with PitchBook

MaRS Discovery District, a Toronto-based innovation hub that supports high-growth Canadian startups, faced the challenge of providing its diverse clientele with accurate, timely market and financial data. Startups often operate with limited information, struggling to understand opaque markets, identify competitors, and connect with relevant investors. To scale effectively, these ventures needed data-driven, actionable insights, which MaRS aimed to deliver using the PitchBook Platform.

Powered by PitchBook’s comprehensive data and powerful search functionalities, MaRS built a scalable Capital Insights service. This solution enabled the rapid creation of customized searches, investor lists, and company comparables for founders. The measurable result was a over 40% increase in requests for the Capital Insights service from FY22 to FY23. PitchBook’s flexibility allowed MaRS to efficiently address startups’ evolving needs, such as analyzing valuation shifts, and helped acquisitive companies source partners and close deals.

MaRS Discovery District