Case Study: Whittaker Associates transforms data into richer business knowledge with PitchBook

How Whittaker Associates uses PitchBook to transform data into richer business knowledge

Whittaker Associates, a B2B consulting and market research firm focused on economic development and real estate, needed better data to strengthen its predictive analytics and improve lead generation for clients. Using PitchBook, the company tracks capital flows, venture capital, and private equity activity to understand which companies and sectors are most likely to grow.

PitchBook helped Whittaker Associates enrich its proprietary predictive analytic model, narrow target markets, and respond faster to client needs. The result was more efficient marketing, better prioritization of business opportunities, and more effective sourcing, including finding a quantum computing company for a university and identifying tenants for an aviation industrial park.

Whittaker Associates