Case Study: Toronto Global improves private market research and outreach with PitchBook

How Toronto Global uses PitchBook to research private markets and improve outreach efforts

Toronto Global, the investment attraction organization for the Toronto Region, needed better private-market intelligence to identify the right international companies and investors to target. With outreach heavily dependent on finding the right contact at the right time, the team turned to PitchBook to support its research and personalized business development efforts.

PitchBook helped Toronto Global by providing reports, deal-flow data, newsletters, and market benchmarking tools that enabled more informed research and highly tailored outreach. Toronto Global says PitchBook improved its ability to create specific target lists by vertical or theme and helped the team have some of its best cold outreach conversations, even during COVID-19.

Toronto Global