Case Study: Softprom achieves 75% faster SDR onboarding with Pitch Avatar

Softprom cuts SDR onboarding time by 75% with Pitch Avatar

Softprom, a leading IT distributor operating in 33 countries, faced significant challenges in onboarding new Sales Development Representatives (SDRs) and training its global team on a vast portfolio of over 1200 products. High training costs, a heavy workload for team leads, and the logistical difficulty of coordinating across time zones were major obstacles to efficient sales enablement. The company turned to vendor Pitch Avatar for a solution.

By implementing Pitch Avatar, Softprom established a centralized, automated training library accessible to SDRs 24/7. This solution reduced new SDR onboarding time by 75% and cut training material creation and localization costs by 50%. SDRs became proficient in new products 50% faster, and managers gained real-time analytics to track progress, leading to a 25% acceleration in deal closures.

Softprom