Case Study: a mortgage lender in the United States increases loan applications by 12% with PissedConsumer reputation management

Mortgage Lender boosts loan application volume 12% with PissedConsumer

A mortgage lender in the United States faced a significant decline in loan applications due to a proliferation of negative reviews on sites like PissedConsumer and Trustpilot. With no in-house expertise, they turned to PissedConsumer for professional SEO reputation and review management services to repair their damaged online reputation and regain customer trust.

PissedConsumer implemented a comprehensive strategy that involved empathetically addressing negative reviews, encouraging positive feedback, and creating SEO-optimized content to suppress negative search results. Their targeted marketing solutions included advertising to a relevant audience on the PissedConsumer platform. As a result, the lender saw a 12% increase in loan application volume, removed or changed over 60% of negative reviews, and eliminated all negative content from the first page of Google search results.