Case Study: Mitsubishi Motors Sweden achieves 30% response rate with Pirsonal personalized video direct mail

Mitsubishi Motors Sweden boosts response rate 30% with Pirsonal

Mitsubishi Motors Sweden faced the challenge of activating its offline CRM contacts during a brand anniversary campaign. Their goal was to transform a traditional celebratory initiative into a measurable digital engagement program to re-engage dormant customers and justify their direct mail investment. They partnered with Pirsonal to implement a personalized video direct mail solution.

Pirsonal's solution integrated direct mail with QR codes and personalized URLs that led to CRM-driven landing pages and a personalized video. This approach successfully transformed the campaign into Mitsubishi Sweden's highest-performing offline-to-online activation, achieving a significantly higher response rate and delivering measurable CRM enrichment and clear attribution.

Mitsubishi Motors Sweden