Case Study: a leading European automotive brand reduces after-sales support costs and boosts customer loyalty with Pirsonal

How A Leading Financial Services And Automotive Brand Increased After-Sales Engagement By 20% During The Customer Journey With Personalized Videos

A leading European financial services and automotive brand faced the challenge of ensuring its millions of lease and credit customers clearly understood their individual contract terms. Their goal was to decrease after-sales support costs and increase customer loyalty and repurchase rates. They partnered with the vendor Pirsonal, leveraging its Individualized Multimedia API to create a more effective customer communication strategy.

Pirsonal implemented a solution involving a custom API integration to automate the creation of personalized videos for new customers. These videos, featuring individual contract details like payment amounts and vehicle specs, were distributed via email. This approach significantly outperformed traditional emails, achieving a 70% email opening rate and a 25% click-through rate. This led to better-informed customers, reduced support costs, and increased customer satisfaction for the automotive brand.