Case Study: WEC Energy Group achieves hydrogen engine test breakthrough with Piper Communications

WEC Energy Group drives 41 earned media hits with Piper Communications

The customer, WEC Energy Group, worked with Wärtsilä on a pioneering project to test hydrogen blend in an unmodified engine. Piper Communications was engaged to manage the public relations and marketing campaign announcing the successful test results of the Wärtsilä 50SG engine.

Piper Communications implemented a multi-faceted campaign that included media relations, content creation, social media, and award submissions. The results included 41 media placements, a feature in Utility Dive, four podcast appearances, and a Top Power Plant Award from POWER Magazine. The campaign also generated over 25,000 impressions from social media posts.

WEC Energy Group