Case Study: Innov865 drives 1,700+ attendees at Innov865 Week with Piper Communications

Innov865 draws 1.7K attendees at 16 events with Piper Communications

Innov865, an alliance dedicated to promoting the Knoxville region's entrepreneurial ecosystem, worked with Piper Communications to coordinate its mission-driven activities and marketing promotion. The challenge was to develop, support, and promote the area as a destination for entrepreneurs to start and grow a business.

Piper Communications provided comprehensive coalition management and communications support, including strategy, event logistics, digital media, and collateral development. This solution resulted in significant measurable impact for the Innov865 Week 2024 event, including over 1,700 attendees, 614,000 campaign impressions, 30 startup applications, and the acquisition of six new sponsorship partners.

Innov865