Case Study: Explore Oak Ridge boosts event visibility with Piper Communications

Explore Oak Ridge generates 1,236+ media placements with Piper Communications

Explore Oak Ridge, the convention and visitor's bureau for the city of Oak Ridge, sought to boost the local economy by increasing its profile as a tourist destination and generating more media coverage for its events. The vendor, Piper Communications, was brought on to provide long-term media relations support to help meet this challenge.

Piper Communications implemented a solution that included crafting strategic messaging materials, scheduling media interviews, and facilitating on-site media engagement for major events. This work over nine years resulted in significant media impact for the customer, including over 1,236 media placements and more than 5.51 billion media coverage views.

Explore Oak Ridge