Case Study: Electronic Transactions Association increases mainstream media coverage with Piper Communications

Electronic Transactions Association earns 2,700+ media outlet mentions with Piper Communications

The Electronic Transactions Association (ETA), the organization representing the global payments technology industry, faced the challenge of breaking into mainstream and national media. To achieve this goal, ETA engaged the vendor Piper Communications for a public relations and media strategy service.

Piper Communications implemented a solution that positioned ETA's CEO as a payments expert, providing commentary on major news events and securing a monthly column on Inc.com. This strategy resulted in coverage in over 2,700 media outlets, including a live CNBC remote from ETA's trade show and 157 original news stories, significantly increasing the association's media participation and national profile.

Electronic Transactions Association (ETA)