Case Study: AI Tennessee boosts AI visibility and media coverage with Piper Communications

AI Tennessee earns 128 media placements with Piper Communications

AI Tennessee, an initiative led by the University of Tennessee, approached vendor Piper Communications with the challenge of increasing awareness of its work as a statewide convener for AI research and its industry consortium, AI TechX. The goal was to boost the initiative's overall impact and position it as a leader in the global data economy.

Piper Communications implemented a media relations strategy that included building relationships with reporters, creating thought leadership content, and managing on-site media for the inaugural AI Tennessee Summit. The efforts by Piper Communications yielded significant results, achieving 128 media coverage placements and reaching an audience of 364 million.

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