Case Study: Tenaska Marketing Ventures achieves greater visibility, cross-company collaboration and easy CRM administration with Pipeliner CRM

Visibility, Flexibility and Relationships Make Pipeliner CRM a Must for Tenaska Marketing Ventures

Tenaska Marketing Ventures (TMV), the natural gas marketing arm of Tenaska, connects producers, buyers, utilities and distributors across multiple regions. As TMV expanded, its legacy reporting database and spreadsheet-driven updates made visibility, coordination and cross‑company communication difficult—teams duplicated outreach, data was inconsistent, and they needed a user‑friendly, low‑maintenance CRM to centralize account and activity information.

TMV selected Pipeliner CRM for its ease of administration, customizability and responsive vendor relationship; implementation was completed and rebooted after COVID disruptions. The platform gave TMV a single source of truth, improved transparency and collaboration across teams, drove strong user adoption and management buy‑in, added useful features like online event forms, and eliminated the need for a dedicated CRM admin—delivering clearer communication and higher operational efficiency.

Tenaska Marketing Ventures

Kathleen McClung

Director