Case Study: Tiger Coatings achieves sales and marketing alignment and tames document chaos with Pipeliner CRM

Tiger Coatings Uses Pipeliner CRM to Align Sales and Marketing and Tame Document Chaos

Tiger Coatings, a global manufacturer of powder coatings serving markets such as architectural, lighting and agriculture in North America, faced fragmented sales processes and document chaos. Manny Mayer, the product manager overseeing 60 sales reps, struggled with a non‑cloud contact system that relied on weekly reports, risked data loss when reps left, and left years of test documentation in physical drawers.

Tiger Coatings implemented Pipeliner CRM as a cloud-based, real-time sales management tool with an easy one-day rollout, role-based permissions, and document upload capability. The platform gave Mayer a continuous “feed” of rep activity, centralized testing records for fast retrieval, improved alignment between sales and marketing, and simpler administration—delivering better oversight, fewer data risks, and measurable process improvements.

Tiger Coatings

Manny Mayer

Architectural, Lighting, and Agriculture Product Manager