Case Study: S. Sterling Company achieves centralized visibility and a streamlined sales pipeline with Pipeliner CRM

S. Sterling Uses Pipeliner CRM to Monitor the Sales Process

S. Sterling Company is an Atlanta-based manufacturer’s representative and distributor serving vehicle and equipment manufacturers across a 14-state region. After 19 years of tracking deals by email, the sales team lacked a central way to monitor opportunities—many deals were “dying on the vine”—and the company needed an easy, flexible CRM that a non-IT staff could implement and use.

They adopted Pipeliner CRM as the single tool to manage opportunities from lead to PO with customizable pipeline stages and one-day team training. The system gave managers immediate visibility and accountability, was simple to tweak for reporting by principal and product, and drove strong salesperson adoption—resulting in better pipeline control, faster follow-up, and clearer reporting to principals.

S. Sterling Company

Eric McDowell

National Sales Manager