Case Study: Illumineto achieves faster, more informed sales decisions with Pipeliner CRM

Illumineto utilized the Pipeliner CRM API to integrate their Illumineto Spark application with Pipeliner CRM

Illumineto, a cloud-based sales acceleration and engagement company, wanted to help sales reps act as “micro-marketers” by delivering highly tailored content and real-time prospect insight where reps work. To do that they needed a seamless connection to their customer’s Pipeliner CRM so activity data wouldn’t be lost between systems.

Using the Pipeliner CRM API, Illumineto integrated its Spark platform to push real-time email delivery, opens and content-view data directly into Pipeliner Opportunity records. The API was well documented and Pipeliner’s team was responsive, enabling a smooth build that lets reps prioritize outreach, make faster, better-informed decisions and be more efficient and persuasive—driving increased revenue for customers.

Illumineto

Mike Morper

Co-Founder and CMO