Case Study: Ernest F. Mariani Company achieves clearer sales visibility and improved customer communication with Pipeliner CRM

How Pipeliner CRM Empowers Ernest F. Mariani

Ernest F. Mariani Company is a family-owned food and beverage equipment and parts supplier with facilities in Salt Lake City, Phoenix and Kent. With 11–50 employees, the company struggled to find a CRM that could reliably track leads, develop new customers and improve internal and customer communications after three failed attempts and poor vendor support.

After a successful trial, Pipeliner CRM was implemented and tailored to Mariani’s needs with hands-on integration and training. The system now tracks leads, opportunities and closing rates, compares customer purchases, measures acquisition costs and monitors salesperson targets—bringing greater visibility into customer needs, smoothing internal communication and providing actionable sales insights that have measurably improved performance.

Ernest F. Mariani Company

Wil Fiedler

Chief Executive Officer