Case Study: Gefen achieves real-time sales visibility and tremendous sales growth with Pipeliner CRM

How Does Pipeliner CRM Empower Gefen

Gefen is a leading provider of digital connectivity solutions—offering audio/video switchers, extenders, scalers, converters, cables and digital signage for consumer, industrial and commercial applications. Facing the need for real‑time visibility into sales activities and a CRM that the sales team would actually use, Gefen sought a solution that could scale with their complex product lines and distributed sales processes.

Pipeliner CRM delivered an intuitive, real‑time overview of internal sales activity that management can access with a click and that field teams enjoy using. The result was strong user adoption across the organization and a significant, measurable increase in sales, according to Florian Goebel, Managing Director at Gefen.

Gefen

Florian Goebel

Managing Director