Case Study: Cicoil achieves streamlined quoting and unified sales collaboration with Pipeliner CRM

For Cicoil, Pipeliner CRM is a 10 Out of 10

Cicoil, a Valencia, CA manufacturer of high‑performance flat cables and assemblies for military, aerospace, semiconductor and medical customers, was hampered by fragmented sales processes: quotes and customer communications lived in spreadsheets and emails across sales and engineering, causing duplicated lists, missed priorities and slow turnaround while needing reliable mobile and email integration.

They implemented a customized Pipeliner CRM to centralize leads, quoting and tracking, integrate Outlook and provide mobile access. The result was a unified, real‑time system with priority ranking and in‑CRM quoting, fast, low‑cost rollout and minimal administration — staff gave it overwhelmingly positive feedback (10/10), with faster responses and fewer opportunities slipping through the cracks.

Cicoil

Howard Lind

President and CEO