Case Study: Collaboro achieves rapid growth and sales transparency with Pipeliner CRM

Collaboro - Customer Case Study

Collaboro Digital Asset Management is a Sydney-based company that uses AI and machine learning to tag, organize and make creative assets searchable and shareable on a cloud platform. As the company entered a period of hypergrowth—scaling from 2 to 14 people in six months—Collaboro needed a customizable, cost-effective CRM to replace a mix of Excel and Insightly and to avoid the complexity and expense of Salesforce.

They implemented Pipeliner CRM, customizing dashboards and pipelines, tracking inbound/outbound opportunities and using its reporting for investor-ready revenue figures. The rollout was quick and intuitive with strong onboarding support; the team gained transparency across sales, marketing and customer success, benefited from visual weighted targets and velocity tracking, reduced admin burden, and reported higher visibility and improved close rates.

Collaboro

Chris Wigan

Vice President of Sales and Partnerships