Case Study: Choice Hotels Asia–Pac achieves its best development year with Pipeliner CRM

Choice Hotels Asia-Pac Attains Best Development Year with Pipeliner CRM

Choice Hotels Asia–Pac, the regional arm of Choice Hotels International responsible for roughly 300 properties across Australia, New Zealand, India, China, Japan and Southeast Asia, lacked a reliable way to track opportunities, interactions and historical performance. The team also struggled to retain knowledge when sales reps left and to prioritize the deals that would deliver the best results.

After implementing Pipeliner CRM in 2017 — a quick, low-cost rollout with strong Office 365 integration and easy self-service administration — the sales team rapidly adopted the system and it was smoothly extended to India. The result: better opportunity focus, improved sales efficiency and knowledge retention, and what the CFO describes as the company’s best development year in several years.

Choice Hotels Asia-Pac

Paul Bromley

CFO