Case Study: Splunk Achieves 31% ROI Growth with Pipeline360

Splunk boosts ROI by 31% with Pipeline360

The cybersecurity and observability leader Splunk faced the challenge of driving net new leads across its EMEA security and observability verticals while also nurturing its existing database. Partnering with their media agency Accelera, they needed higher quality leads to improve their return on investment and turned to vendor Pipeline360, utilizing its Media Marketplace service.

Pipeline360 implemented a solution focused on optimizing media spend against the most effective publishers and verticals. Through this data-driven approach and strong collaboration, Pipeline360 generated over 600 marketing qualified leads, became the top performer on the media plan, and drove a 31% ROI for Splunk.

Splunk