Case Study: Modulo achieves a 37% increase in sales velocity with Pipeline360

Modulo Increases Sales Velocity by 37%

Modulo, a leading global provider of governance, risk, and compliance solutions, faced the challenge of influencing purchase decisions throughout their long, complex sales cycle. Their digitally native target audience was difficult to reach through traditional email marketing, resulting in low open rates and a high cost per lead. They partnered with the vendor Pipeline360 to find a more effective and measurable marketing approach.

Pipeline360 implemented a solution using personalized and evolving display ads that were dynamically served based on website behavior and CRM data. This strategy nurtured leads by telling a targeted story to each prospect over time. The results for Modulo were significant, including a 37% increase in sales velocity, a 19% increase in their visitor-to-win conversion rate, and a 12% improvement in funnel conversion rates, proving the effectiveness of the Pipeline360 platform.

Modulo

Portia Mills

Director of Marketing