Case Study: Modulo achieves 37% sales velocity increase with Pipeline360

Modulo boosts sales velocity by 37% with Pipeline360

Modulo, a global provider of governance, risk, and compliance solutions, needed to accelerate its long and complex sales cycle. The company’s target audience of security professionals was difficult to reach through traditional email marketing, leading to low engagement and high lead acquisition costs. Modulo partnered with Pipeline360 to address the challenge of influencing purchase decisions more effectively.

Using Pipeline360's services, Modulo implemented a personalized display advertising campaign. The solution used lead scoring and CRM data to dynamically serve evolving, targeted ads to website visitors based on their behavior. This approach mirrored Modulo's email marketing efforts. The Pipeline360 solution resulted in a 37% increase in sales velocity, a 19% lift in the visitor-to-win conversion rate, and a 12% increase in conversion rates through the sales funnel.

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