Case Study: LeadIQ achieves $5M-$6M in pipeline growth with Pipeline360

LeadIQ Charts a Course to $5M in Pipeline Growth

LeadIQ, a sales technology company with over 10,000 users, faced the challenge of driving future growth by acquiring larger enterprise accounts. To achieve this, they needed a strategy to engage the entire buying group within these target organizations. They partnered with Pipeline360 to implement this new demand generation approach.

Pipeline360 implemented an account-based marketing (ABM) integrated media program for LeadIQ. This involved using digital display advertising and content syndication to target key accounts. The solution provided qualified contact data and insights, which enabled LeadIQ to achieve 80% coverage of its target accounts and generate an estimated $5 to $6 million in new pipeline growth.

LeadIQ