Case Study: LeadIQ achieves $5M in pipeline growth with Pipeline360

LeadIQ charts $5M in pipeline growth with Pipeline360

LeadIQ, a leader in sales technology, faced the challenge of driving continued growth by reaching larger enterprise accounts and engaging entire enterprise sales organizations. To achieve this crucial marketing goal, Head of Demand Generation Jason Howie needed to align with a best-in-class partner. LeadIQ turned to Pipeline360 to implement its ABM Integrated Media service.

Pipeline360's solution involved executing targeted account-based marketing programs using a combination of digital display advertising and content syndication. With support from Pipeline360's professional services team, LeadIQ segmented accounts and conducted A/B testing to optimize its approach. The results were significant, putting LeadIQ on course to reach its goal of $5 to $6 million in pipeline growth and achieve 80% coverage of its target enterprise accounts with opportunities.

LeadIQ