Case Study: Ivanti drives qualified demand and stronger pipeline with Pipeline360

Ivanti boosts qualified demand and stronger pipeline with Pipeline360

Ivanti, a technology company that finds, manages, and protects IT assets, sought to improve its targeted marketing and lead-generation efforts. The company partnered with vendor Pipeline360 to ensure it was sending the right message to the right person at the right time across the correct channels.

Pipeline360 implemented its integrated media solution, combining ABM precision with demand marketing scale. Utilizing intent data and cross-channel tactics, the solution generated predictable pipeline. The vendor's support was instrumental in helping Ivanti achieve remarkable success in its campaigns, with the recent integration of 6Sense promising to further enhance precision demand marketing efforts.

Ivanti