Case Study: Fivetran closes $2.3M+ in new enterprise business with Pipeline360

How Fivetran Closed $2.3+ Million in New Enterprise Business with Pipeline360

Fivetran, a data movement platform that automates ELT processes, faced the challenge of building awareness and generating demand within large enterprise organizations. As a service that works behind the scenes, it was difficult to reach key data professionals who could become internal champions during the company's long, complex sales cycles. To address this, Fivetran partnered with the vendor Pipeline360 to implement a sophisticated account-based marketing solution using complex targeting.

The solution from Pipeline360 provided Fivetran with a reliable and steady stream of high-quality leads, allowing their marketing team to focus on conversion instead of lead qualification. This partnership yielded significant results, directly influencing $21 million in new business and closing $2.3 million in new enterprise deals. The measurable success led Fivetran to double down on its investment with the vendor Pipeline360.

Fivetran

Lauren Begleiter

Director