Case Study: Hammer achieves over €1M in influenced opportunities with Pipeline360

Hammer secures over €1M in influenced opportunities with Pipeline360

Hammer, an Infovirus business and a leading global provider of contact center testing solutions, faced challenges in demand marketing due to limited, poor-quality audience data and an inability to accurately attribute pipeline to marketing efforts. With a constrained budget, they needed a systematic way to generate high-quality leads and reach key buying groups. They turned to vendor Pipeline360 for a solution.

Pipeline360 implemented an Integrated Media solution for Hammer, combining content syndication and account-based display advertising to target and nurture leads across North America and Europe. This strategy delivered 750 high-quality leads, over 1.1 million impressions, and created 18 new sales opportunities. The program successfully influenced over €1.5 million in qualified sales pipeline for Hammer.

Hammer