Case Study: Fivetran closes $2.3M+ in new business with Pipeline360

Fivetran closes $2.3M+ in new business with Pipeline360

Fivetran, a data movement platform, faced the challenge of marketing its behind-the-scenes solution to enterprise customers. With a long evaluation process, they needed to target data professionals who could adopt and champion their platform. To solve this, Fivetran partnered with Pipeline360 to leverage complex targeting and account-based marketing.

The solution implemented by Pipeline360 provided reliable data and quick pivots, creating a steady stream of high-quality leads. This approach allowed Fivetran's team to focus on conversion. As a result, Pipeline360 helped Fivetran close over $2.3 million in new business and influence an additional $21 million, filling their pipeline with 50,000 qualified leads.

Fivetran