Case Study: CooperVision Achieves Pipeline Growth and Higher ARR with The Pipeline Group

TPG Drives Pipeline & New Deals

CooperVision, a global medical device company and subsidiary of The Cooper Companies, developed SaaS products for the eyecare industry but struggled with stagnant sales, weak messaging, low prospect engagement, and no dedicated sales development team to build pipeline. The Pipeline Group was brought in to help improve outreach, optimize the sales team, and drive predictable annual recurring revenue.

The Pipeline Group implemented marketing automation with Marketo, built targeted outbound lists using an account-based strategy and ICP analysis, deployed auto-dialing and email campaigns, and created a Conversation Guide to improve real-time selling and meeting conversion. The Pipeline Group also provided sales training and enablement, improved CRM and forecast management, and introduced bundled multi-year proposals, helping CooperVision increase pipeline activity, strengthen messaging, and raise annual recurring revenue commitments while improving sales effectiveness.

CooperVision