Case Study: Tommy Bahama achieves scalable Australian ecommerce with Pipelabs

Tommy Bahama launches Shopify and AP21 platform in 2021 with Pipelabs

Tommy Bahama, a recognized US lifestyle and apparel brand, required a scalable Australian ecommerce platform to deliver a premium online shopping experience. Their challenge was to tightly integrate this new solution with their AP21 ERP system for accurate inventory and order management while reducing operational overhead. Pipelabs was engaged to design and deliver this platform.

Pipelabs applied its productised ERP integration approach to build a Shopify store seamlessly integrated with AP21 via their proprietary Shop Connection. The solution provided real-time data synchronization and automated order flows, resulting in a streamlined ecommerce ecosystem with improved operational efficiency. Pipelabs delivered a scalable platform that supports Tommy Bahama's ongoing growth and continues to partner with them to optimize performance.

Tommy Bahama